Table of Contents

1. Introduction

Overview
Aims and Objectives

2. An Introduction to Product Placement in New Media

3. The Growing Use of Product Placement as a Form of Advertising

4. The Varying Implementations of Product Placement

Successful Product Placement
Unsuccessful Product Placement
Companies who use this
The Benefits and Drawbacks to the media

5. Execution of findings within an Installation

6. Conclusion

7. References

8. Bibliography